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SH Personal Trainer
Starting out in the fitness industry is difficult, this client approached me to help him build a brand identity that would make him stand out as a personal trainer.
The brand needed to be unisex, appealing slightly more to women, as that was the target audience, while still being adaptable.
The colour palette is very unisex and can be used adapted for male or female focused campaigns while the triangle in the logo represents climbing up and making progress.
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